For universities, students & professionals

Blockchain & Digital Economy

A 25-hour, project-based course on blockchain, digital assets, markets, DeFi and Web3, built for business students and professionals in MENA. No coding needed.

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🎓Taught by Sam El Samarany · certified by Binance Academy × ESCP and EBU

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Sessions10 live sessions × 2.5 h

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Duration5 weeks · 25 hours

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FormatOnline cohort or university module

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AssessmentRunning project + final pitch

Course overview

Analyse blockchain like a professional, not a fan.

Five weeks from distributed ledgers to DeFi and Web3, taught through real cases on both sides: the Ethereum Merge, MakerDAO and Uniswap, but also FTX, Terra/Luna and the Ronin bridge. Every week you build one part of a real blockchain proposal, and you pitch it at the end.

Theory and practice every week3–5 real case studies per sessionMENA examples: VARA, Vision 2030, LebanonCareers thread: 9 blockchain career pathsReadings from Binance Academy

Who it’s for

Made for curious minds.

No prior blockchain or coding knowledge needed.

Business & management studentsundergraduate or postgraduate

Young professionalsin finance, consulting or tech

Universities & business schoolsadding a ready-made blockchain module

Career switchersaiming for compliance, analyst or Web3 roles

What you will learn

How blockchains work: ledgers, hashing, Proof of Work vs Proof of Stake
Coins, tokens, stablecoins, NFTs and CBDCs
Wallets, exchanges and crypto regulation in MENA
Fundamental and technical analysis basics
Market cycles and investor psychology
DeFi: lending, DEXs, AMMs and DAOs
DeFi risks: hacks, oracles and bridges
Web3, NFTs, GameFi and what comes next

Outcomes

Evaluate any crypto project with a clear framework
Tell real blockchain use cases from hype
Read basic charts and market cycles
A complete blockchain solution proposal, pitched to a critical audience

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Certificate of completion. For universities: a full syllabus, an assessment model (project, presentation, milestones, quizzes) and lecturer materials, ready to adapt to your credit system.

Curriculum

5 weeks, 10 sessions.

Week 1Foundations of distributed trust

What blockchain is: distributed ledgers and hashing
How blockchains reach consensus: Proof of Work vs Proof of Stake
The Ethereum Merge, nodes and forks
Careers: blockchain developer and analyst

Week 2Digital assets and the new money

Money theory and Bitcoin in depth
Coins vs tokens, stablecoins, NFTs and CBDCs
Wallets, centralised and decentralised exchanges
The FTX collapse and MENA regulation
Careers: compliance officer and exchange operations

Week 3Markets, trading and psychology

Trading vs investing: fundamental and technical analysis
Why most retail traders lose
Market cycles: 2017 ICOs, the 2021 bull run, the 2022 contagion
Careers: crypto trader and market analyst

Week 4Decentralized finance

Smart contracts, dApps and the DeFi stack
MakerDAO vs Terra/Luna: stablecoin design
AMMs, Uniswap and DAOs
DeFi risks and hacks: the Ronin bridge case
Careers: DeFi product manager and smart contract auditor

Week 5Web3, NFTs and the future internet

From Web 1.0 to Web3
NFT use cases, GameFi and the metaverse
Blockchain initiatives across MENA
Final project presentations
Careers: Web3 marketing and founder

Your instructor

Sam El Samarany

Crypto educator and practitioner. Content Maestro, Binance Angels Award 2024. Workshops at LAU and AUB, 60+ AMAs on Binance Arabic & MENA, and hands-on experience with recovery, compliance risk and real-world crypto use.

More about Sam

Why this training is different

Project-based, not memorisationSuccesses and failures, side by sideNo price predictions or trading tipsAnchored in the MENA regionCareers built in

Questions

Do I need to know how to code?

No. The course and the project are conceptual and analytical. No coding at any stage.

Can a university adopt it as a module?

Yes. It comes with a full syllabus, an assessment model and lecturer materials, and adapts to your credit system and learning platform.

Can it be taught in Arabic?

Yes. Sessions can be delivered in Arabic or English. The reading materials are in English.

Is there a recorded version?

Recordings are in preparation. Request information to join the waiting list or an upcoming live cohort.